Fjällräven is a Swedish company specializing in outdoor equipment—mostly clothing and rucksacks. Fjällräven was founded in 1960 by Åke Nordin(1936–2013). Its most popular product is the Kånken rucksack (shown below). The Fjällräven Kånken rucksack which is made from tent fabric proved comfortable and durable. It made the brand well known in just a decade.
The company has a strong market presence in the Nordic countries. It is also represented in other European countries, especially Germany. The company would like to expand and increase sales in the US market, however, the US market is crowded with strong competitors such as JanSport, the North Face, among others.
Your task is to come up with a promotional strategy for Fjällräven’s Kånken rucksack. Feel free to use any promotional tools we have talked about in class so far, be creative! Make sure you specify the target market (e.g., segments) and have a clear message.
In: Operations Management
The fact that effective Human Resource Management (HRM) means that “a company has the right number of employees and that these employees are qualified to do their jobs.” Tap into your knowledge from management about HRM activities to explain how a company ensures that these two requirements are met.
In: Operations Management
Review why companies are introducing green products and engaging in ecologically-friendly practices.
Discuss the theories and concepts with this topic, including the societal marketing concept.
In: Operations Management
15. List the 12 steps of issuing a termination for default.
In: Operations Management
I have char memory[1024]. i want to write integer value of 300 into the memory. Type casting worked ok for all values 0-127. above that it looks like a garbage. could you write a function in c++ that will write an integer value say 300 into the memory. Thank you.
In: Computer Science
Angelica Augustine has successfully completed the culinary program at Niagara College. She has an intense desire to open a restaurant somewhere in Ontario in order to showcase her exceptional cooking talent. Your task is to share with Angelica some basic principles of managing a business by convincing her that she will need to wear two hats: a chef’s hat and a manager’s hat! In your properly formatted emailed response to her, explain the functions of management, the types of basic skills that managers need, the importance of conducting a SWOT analysis and the need to understand contingency planning and crisis management. Be sure to format your response using proper business email etiquette and provide examples in your answer that will allow Angelica to understand the concepts.
In: Operations Management
Methanol is to be pumped from large storage to tank cars at the rate of 1000 litres per min. The transfer line is 10 cm internal diameter and consists of 150m of straight pipe, four 900 standard elbows (Le/D =32) two side run tees (Le/D = 90) and two gate valves (Le/D = 7). The level in the storage tank is 5 m below the level of the discharge. If a centrifugal pump having an overall efficiency is 70 % is used for this purpose, determine the horse power needed
Data
Density of methanol = 0.79 gm/cc
Viscosity of methanol = 0.66 c.p
Fanning’s friction factor may be calculate from the relation, f = 0.08 Re-0.25
In: Other
In: Psychology
A large snack company claims that children enjoy their whole wheat snack equally as much as normal snacks. A study testing this claim on a SRS of 86 children were given both snack alternatives and then each child was asked which snack they preferred. The whole wheat snack was chosen by 48 children.
a) Using the 68-95-99.7 rule, if the snack company claims were true, you would expect ?̂ to fall between what two percent about 95% of the time?
b) Using your answer from a, is the snack company's claim correct?
c) Perform a significance test for α = 0.5
In: Math
In: Mechanical Engineering
Describe the fundamental characteristics of structural materials produced by animals and how these materials meet their functional requirements for tetrapod locomotion on land. Include in your answer: a. the definitions of (1) stress, (2) strain, (3) stiffness, (4) plastic, (5) elastic and (6) strength while comparing spider silk protein and synthetically produced nylon and rayon b. physical principles of terrestrial locomotion and the advantages conferred by various adaptations of legs and arrangements of tendons and muscles c. the differences in locomotory patterns of the cat, horse, giraffe, and human and how architecture contributes to the “spring in your step”
In: Biology
Three forces are applied to an object, as shown in the figure. F1 Baseline has a magnitude of 24.0 newtons (24.0 N) and is directed 30.0° to the left of the +y axis. F2 has a magnitude of 14.9 N and points along the +x axis. What must be the (a) magnitude and (b) direction (specified by the angle theta in the drawing) of the third force F3 such that the vector sum of the three forces is 0 N?
In: Physics
How to write an employee recruitment, performance management and selection policy
In: Operations Management
The Regal Cycle Company manufactures three types of bicycles—a dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes |
Mountain Bikes | Racing Bikes |
|||||||||
Sales | $ | 918,000 | $ | 263,000 | $ | 404,000 | $ | 251,000 | ||||
Variable manufacturing and selling expenses | 463,000 | 112,000 | 192,000 | 159,000 | ||||||||
Contribution margin | 455,000 | 151,000 | 212,000 | 92,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 69,300 | 8,900 | 40,100 | 20,300 | ||||||||
Depreciation of special equipment | 44,700 | 20,900 | 7,900 | 15,900 | ||||||||
Salaries of product-line managers | 114,800 | 40,700 | 38,300 | 35,800 | ||||||||
Allocated common fixed expenses* | 183,600 | 52,600 | 80,800 | 50,200 | ||||||||
Total fixed expenses | 412,400 | 123,100 | 167,100 | 122,200 | ||||||||
Net operating income (loss) | $ | 42,600 | $ | 27,900 | $ | 44,900 | $ | (30,200) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the racing bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
In: Accounting
In: Computer Science