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Balanced Scorecard There are several options for evaluating a firm's performance. Among these are Net profit...

Balanced Scorecard There are several options for evaluating a firm's performance. Among these are Net profit trends, market share trends, and the balanced scorecard. These have all been used to evaluate your firm's performance in the simulation. Provide a comparative discussion of the three indicators mentioned above.

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Expert Solution

1) Net profit trends:

This trend signify the tendency of increase and decrease in the net profit that is bottom line of any firm over a certain period of time. Chronologically orderd net profit of firm is used for calculating percentage increase and decrease in the net profit will give direction of the change. This is financial indicator for overall balance scorecard of a firm.

2) Market share trends:

This trend analysis will provides an indication that how well a firm is doing in the marketplace in comparison to its competitors. A firm's market share is its sales measured as a percentage of an industry's total revenues. This is financial indicator for overall balance scorecard of a firm.

3) Balance Scorecard:

The balanced scorecard provides the top executives of a firm with a comprehensive framework for translating firm's strategic goals into a set of performance measures. Different set of performance measures includes financial prespective, internal business prespective, customer prespective and innovation and development prespective.


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