Advertising on Facebook: Unlimited
Potential
With 800 million active members, Facebook is a global social
network of unprecedented size—and untold potential revenue. Users
are familiar with the advertisements in the right-hand margins. Big
names, such as Walmart and PepsiCo, post ads, as do smaller
companies. What users may not realize is that advertisers can use
personal information and connections within Facebook to refine the
targeting of ads. For example, women who change their relationship
status to “engaged” will suddenly start...