SBC's focus on building communities with bicycling enthusiasts can be viewed as which of the following...

SBC's focus on building communities with bicycling enthusiasts can be viewed as which of the following two types of promotional strategies?
Pull strategy
Push strategy

Which forms of social media are mentioned in the video as parts of SBC's overall social media strategy?
Online brand communities
Online brand communities and product and service review sites
Social networks
Product and service review sites
Social networks and online brand communities

SBC's Senior Community and Social Media Specialist notes at least one metric that the company uses to evaluate the performance and value of its social media efforts. Which one(ones) is that?
Follower drift
Bounce rates
Engagement and follower drift
Engagement
Conversion rates

Assume that SBC's marketing manager has decided that they would like to send consumers who have never bought a bicycle from SBC, but have opted into mobile promotions from the company a mobile coupon for one of its bicycles when they are near a sports equipment retailer. This is an example of
search engine optimization.
geo-location marketing.
viral marketing.
native advertising.

Expert Solution

1. Answer: The correct option is (a) Pull Strategy

2. Answer: The correct option is (c) Social Networks

3. Answer: The correct option is (c) Engagement and follower drift

4. Answer: The correct option is (b) geo-location marketing.

Amanda K answered 2 years ago

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