Question

Let's say that I am the marketer for a medical solution Company. We are trying to enter the market with a medical product (Device) that Alleviates Feet pain and heals Heel Cracks To make you feel relaxed. This product is mainly Targeting People Age 22 To 40 Those who usually suffer from Feet pain and feet cracks. Currently, we are targeting the US market only. So I wanted to know how can I differentiate my product from my competitors and position my product / Brand name in my consumer's mind.

Can You give a set of Ideas where I can add to differentiate or position my brand name? Like More Customer support or a feature

This is Related to marketing, but since there is no marketing category, I placed it under economics.

Answer 1

Brand positioning articulations are regularly mistaken for organization slogans or trademarks. Positioning explanations are for interior use. These announcements manage the showcasing and working choices of your business. A positioning proclamation encourages you settle on key choices that influence your client's view of your image.

A slogan is an outside articulation utilized in your advertising endeavors. Experiences from your positioning explanation can be transformed into a slogan.

Build up brand believably and you can set up a long haul association with target crowds. Individuals that trust a brand are substantially more slanted to buy from that brand. Try not to make guarantees or claims that can't be checked or aren't valid. Genuineness and straightforwardness are the best approaches and will advance more beneficial item positioning.

• Innovation. On the off chance that your items are extraordinary and essential, at that point you have an edge over the challenge.
• Improvement. Improve a mousetrap and market it superior to the challenge.
• Basic beliefs. Stand apart from the group with honorable basic beliefs and arrangements that can't be imitated.
• Changing the cost of your items or administrations from the challenge can be a powerful separation system. You can be either the economy hit with a low cost, or a top notch brand with a significant expense –, for example, Starbucks, which costs espresso higher to increment saw quality.
• Give your clients a paramount purchasing experience, and your image will stick out. Youngsters love squishy toys, however they love them considerably more when they can make their very own soft toy directly before their eyes.
• Accommodation can be a major brand separation. Something that makes life simpler for your clients will make you more alluring than the challenge.