What is the difference between persuasion used in marketing
versus the persuasion used in getting people...
What is the difference between persuasion used in marketing
versus the persuasion used in getting people to buy into extreme
viewpoints, such as those of a cult?
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A cult is a group of people who organize around a strong
authority figure. Cults, like many other groups, attempt to expand
their influence for the purposes of power or money. However, to
achieve these ends, destructive cults employ a potent mixture of
influence techniques and deception to attain psychological control
over members and new recruits. This fundamental level of control is
known alternatively as 'brainwashing,' 'thought reform,' or 'mind
control.'
A successful induction by a destructive cult displaces a
person's former identity and replaces it with a new one. That new
identity may not be one that the person would have freely chosen
under her own volition.
A cult leader must promise great things to stay in power, even
if he does not overtly promise this, there must be a feeling that
something great is going on. Also, getting the individual to
practice physical affirmations to prove loyalty to the cult is
important.
If a person is forced to take food from you, or forced to do an
assignment, eventually, that becomes part of their reality, and
they may forget that they did not choose that reality. Of course,
in cults, the followers are indirectly and sometimes directly
pressured into wanting to stay within the cult, so they give up
more and more of their time and energy towards it.
This is due to the brain washing techniques of the cult, which
wear down the mental faculties of the mind, and make people act
like robots.
Breaking down a person's identity. Cults try to change your
personality. To do this they have to make you feel unsure about who
you are. They want to break you down and then build you back up.
They're molding you into what they want.
Guilt-Take religion for example. If you don't join and follow
the cult's beliefs and directives then you are doing wrong. If
you're a decent person who values doing good, this will make you
feel guilty, but only if they can make you question yourself.
The cult may require you to push away family and friends, or
anyone that doesn't share their values. By isolating you to a
certain environment in which they can overload your senses with the
message they want to give you, you become conditioned to their
message and less likely to pull away.
Now,this extreme form of persuasion or brainwashing is
completely different from marketing techniques.Persuasion used in
marketing is less harmful and only aims at making people buy the
product,though the product may have side effects which is not
highlighted in faulty advertising.
Persuasion marketing applies what we know about human
psychology to develop techniques to market products or services. In
this case, it specifically applies to the promotions aspect of the
marketing mix, and builds on a customer's impulsive behavior to
lead them to purchase. Techniques include messages with emotional
appeal to using storytelling in order to develop a connect with the
customers and earn customer loyalty.Trigger words are used to grab
someone's attention quickly.
Its obviously is less violent and extreme than cult persuasion
techniques,its about building trust with the brand by not changing
the customer's personality or identity but motivating them to buy
the product which could prove beneficial.Its more humane than cult
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