In: Operations Management
3) What is the difference between selling and marketing? Explain briefly.
Answer: - Selling - Selling is an exchange where cash is traded for a product or service. During a business arrangement, the dealer attemptto persuade or "sell" the purchaser on the advantages of their offer. In the event that the purchaser wishes to strike an arrangement, they will give the merchant an agreed amount in return for the dealer's item/service. Set forth plainly, selling is the demonstration of convincing.
Marketing - Marketing alludes to exercises an organization attempts to advance the purchasing or selling of an item or service. Marketing incorporates publicizing, selling, and conveying items to shoppers or different organizations. It includes discovering what customers need and deciding if it is conceivable to create it at the correct cost. The organization at that point makes and sells it.
Numerous individuals regularly utilize the words 'marketing' and 'selling' as equivalent words. Actually, these two terms have various implications in promoting marketing management.
Selling is an activity which changes over the item into money, yet marketing is the way toward meeting and fulfilling the client needs. Marketing comprises of every one of those exercises that are related to item arranging, evaluating, advancing and distributing the item or service. Selling focuses on the vender needs though promoting focuses on the necessities of the purchaser.
Selling is the cutting-edge rendition of Exchange under the barter framework. At the point when the emphasis is on selling, the organization the board believes that after the creation of the item has been finished. It is the assignment of the business division to sell whatever the creation office has fabricated. Forceful deals techniques are defended to this objective and the client's genuine needs and fulfilment on for allowed.
Difference in-between selling and marketing is: -
S.no |
Selling |
Marketing |
1 |
Importance on the product. |
Importance on the client needs. |
2 |
Company first makes the item and afterward makes sense of how to sell it. |
Company first decides client needs and afterward makes sense of to make it. |
3 |
Management focuses on sales volume-orientation. |
Management focuses on profit orientation. |
4 |
Profit through Sales Volume. |
Profits through Customer Satisfaction. |
5 |
Planning is short-run-situated, with respect to today items and markets. |
Planning is for quite some time run arranged in regards to new items, tomorrow's business sectors, and future development. |
6 |
Let the purchaser be aware. |
Let the vender know. |
7 |
Product first then customer. |
Customer first then the item. |