Muslim consumer behaviour
is based on values, norms and culture in Islam, where
the choice and priority for a product are influenced by belief in
the Holy verses of Al Quran and Sunnah. Therefore for a Muslim
user, avoidance of conspicuous consumption is a
priority.
a) Discuss what
conspicuous consumption means in the statement
above.
b) If a product is marketed specifically as a luxury
symbol, does it mean that the product cannot be marketed to Muslim
consumers? Elaborate your answer...