Question

wrtie a overview of Chipotle

write what the company stratgey is? how they opreate ? how there ceo think and make things happen?

Answer 1

Chipotle

History:

It is a Mexican style restaurant and one of the chain of American casual restaurants. It was established on July 13, 1993 by Steve EIIs. It had 16 restaurants before the arrival of Mc Donald in the year 1998. By the year 2018 Chipotle expanded its business to 29 locations out side of the US.

Chipotle food products are : Burritos, Bowls, Tacos and Salads. There are so many ingredients to be used to make more special of the above items such as chicken, pork carnitas, steak, tofu , rice, beans, cheese etc. So the price of the above 4 items based on the ingredients used for its taste. It is the choice of customer.

Company Strategy :

Product and Services Strategy :

• Menu for different age groups such as for children there is a separate menu
• Product (food)differentiation as per the preferences of customers.
• Products (food) designed as per the location where restaurant is situated.
• Unique food product strategy with good research
• Highly nutritious, hygiene food products
• Food services strategy is also working fine : picking online orders and supplying food.

Performance of Company :

• Mexican food has its own demand all over the world.
• There is always good demand for chipotle food products
• It is doing sustainable business as it is providing highly nutritious food.
• It is also providing new tastes by reengineering their products and services.

Operations Management :

• It is a corporate style of management with a particular organization structure, team.
• There is a proper communication channel to train employees to work any other location
• Line organization , staff organization structure to manage operations as a whole

Work style of CEO :

• Transparent business style
• Clarity in management practices
• Communication with customers through online
• Finding new food processes not focused on processed foods.
• Employee engagement
• Food products are developed and designed by considering the customer opinions and by sharing their innovations to customers.
• Environmental friendly, socially responsible business