Question

write an introduction/ overview of a company listed on the stock exchange (check to be sure they have annual reports available online). Describe the company and their product(s)/service(s), a brief history, their vision and mission (if they do not have formal statements describe what you feel they might be) the industry they are in, their size (sales, income, number of employees), and your perception of their competitive advantage(s). State what the company’s goal may be ($xx sale for the coming year, for instance, or a certain percentage of profit).

Problem Statement: After doing background reading on the company, write a Problem Statement consisting of a single sentence describing a problem at the organization (it can be related to marketing, operations, finances, personnel). State the problem in a sentence: The problem at xxx is xxxx. Provide a short background about the problem.

Answer 1

Company name: ITC Ltd

ITC is a kolkata based Indian company, established in 1910 as Imperial Tobacco Company of India Limited. Later on in 1970 it was renamed as Indian Tobacco Company Limited and then to I.T.C. Limited in 1974. Finally in september 2001 the full stops were removed and renamed as ITC Ltd.

The company went public in October 1954 and now it is listed under Bombay Stock Exchange (BSE), National Stock Exchange of India (NSE) and Calcutta Stock Exchange and its Global Depository Receipts (GDRs) are listed on the Luxembourg Stock Exchange.

Initially the Company was devoted towards the growth of Cigarettes and Leaf Tobacco businesses, in 1925 it set up the Packaging & Printing Business as a strategic backward integration for ITC's Cigarettes business. Now it is known all over as most sophisticated packaging house. Henceforth it steps into various other sectors as well and deals in various other product portfolio such as mentioned:

• FMCG (Fast Moving Consumer Goods )
• Hospitality
• Paperboards & Specialty Papers,
• Packaging and Printing
• Lifestyle Retailing
• Agri-Business,
• Information Technology

Vision and mission

Vision

To sustain a position as one of India's most valuable corporations through world class performance.

To create value for the Indian economy and the Company's stakeholders

Mission

To enhance the wealth generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value.

Competitive Advantage

Business diversification and unique set of product portfolio: They have enabled themselves majorly into every business segment which creates a competitive edge for them among their competitors.

Market Capitalisation:Above Rs.3,12,000 crores

Gross Sales Value: Rs.67,082 crores

Total Income: Rs 57434.37 crores as on 31st March,2017

Number of employees: 25570

Projections for 2019 (e):

Sales:Rs 470144 Millions

Operating profit: Rs166243 millions

operating margin: 35.36%

Problem Statement: The Problem at ITC ltd is Taxation

In India there is only 15% tabacco consumption which is minimal as compare to other countries whereas this sector contributes 75% as total tax revenue. Also there is growth of illegal cigarette segment and higher taxation as well as discrimination based on central and state taxation policy.

As ITC major business contribution in terms of profit comes from Cigarettes segemnet hene this (taxation)has always been a great challenge for them