Question

Chapters:

36) Asking people to choose reasons themselves might backfire. Two groups were given an ad by BMW. Group A saw an ad saying “So many reasons to buy a BMW. Can you name 10?” Group B saw an ad saying “So many reasons to buy a BMW. Can you name 1?” After the ad both groups were asked to evaluate their likelihood of buying a BMW. Similar to what’s described in Chapter 5, people who had to name 10 reasons actually named Mercedes-Benz, a competitive brand, as their probable choice, while Group B named BMW as their likely next vehicle, compared to Mercedes-Benz.

37) People like stocks with more pronounceable names. Research of stock tickers between 1999 and 2004 looked at the relationship between the phonetic fluency of the stock and its rise through IPO, then 12 months later, then throughout its lifetime. The result? Stocks with more pronounceable names produced higher returns, even though nobody yells out the tickers on the exchange floor anymore.

38) Rhyming makes the phrases more convincing. People were asked to evaluate the practical value of parables “Caution and measure will win you treasure” and “Caution and measure will win you riches”. In general proverb A was considered to be more practical and insightful than proverb B.

39) Amount of information is context-dependent. A group of people was given an ad for department store A, extolling in great detail the 6 departments that A had. Another group was given a short blurb on store A, presenting mainly abstract information. After that store B was presented to both groups with information on 3 departments given to both groups. The first group thought they preferred A, since A volunteered more information and B seemed shadier in comparison. The second group did exactly the opposite and preferred store B, which volunteered detailed info on 3 departments, while A’s message was an abstract blurb.

These four chapters are about "Fluency" -- How easy a message can be understood affects its effectiveness.

After reading all the chapters, write an email message that satisfies the requirements below:

(1) Audience: All first-year students at Salem State

(2) Objectives: To persuade students to exercise regularly in their freshman year.

(3) Format:

(a) Headline is required.

(b) IN the body of the email message, use the FIVE-STEP motivation sequence. To show that you use the sequence correctly, separate your message's content by using the list format as below:

[Attention]
[Show a Need]
[Provide Solution]
[Proof] (Hint: This is where you can, if you choose, use your "FLUENCY" idea. Of course, you can also use other social Proof methods you learned from the Yes! book. But, see the next requirement. )
[Action]

Answer 1

Exercise: a brain cell boosting mechanism

With all of your calendars filled with packed up schedules, Classes, and family or social obligation, a few minutes of exercise can help to boost up the pace of doing such things by stimulating brain cell development, improving memory retention and increasing focusing and concentration.

It is the perfect time in your freshman years to take out time for exercise to build your better future. This habit of regular exercise would help you in upcoming years of your graduation. With lack of exercise hippocampus (a structure in the brain) starts to shrink slightly starting in the late 20s, leading to memory loss over time.

a study has proved that for college students regular exercise could benefit the parts of your brain that help you recall information.infact if you want to maintain the positive mood to succeed you can benefit from regular exercise. It also helps release stress during exam times

So make time for exercise. Choose an activity you love whether it’s hiking, running, or dancing, and put it on your schedule for at least three 30-minute sessions a week and reap the benefits of a sound mind in a healthy body.