Question

To whom should customer feedback be disseminated and why? (120–150 words)

Answer 1

Customers are the assets of an organization. The organization focus on the customers needs and satisfaction that it can provide them at the best. Customer feedback is a growing shell for the organizations to improve in the market and satisfy the customers at the end. And this would be the sole objective that the business or organisation needs to possess.

The customer feedback is the information provided by the consumers about the product/service experience or the satisfaction or dissatisfaction. This information might be directly received or indirectly say through online feedback by the consumers. This feedback allows the business to identify their weaknesses or flaws and improvise their output at the best.

This customer feedback should be disseminated to all the employees, that is the managerial level. This is because of the importance of the information spread across plays a major role and the employees are the key success factors for running a business.

1. Customer feedback increases the customer loyalty

2. Responses to the feedback shows the business honesty and trust, that the business values them

3.Creates a long run retention of the customer

4. Customer brand love/loyalty.