Question
In: Accounting
Golf Guide is seeking new customers through both direct mail and magazine ads. In a recent...
Golf Guide is seeking new customers through both direct mail and magazine ads. In a recent period, Golf Guide spent $25,277 on direct mail and spent $34,173 on golf magazine ads. The company gained 548 new customers through its direct mail and gained 805 new customers through its magazine ads. Calculate the overall cost per customer acquired for the combined program of direct mail and magazine ads. (Rounding: nearest penny.)
show step by step how you got the answer.
Solutions
Expert Solution
Answer includes required working.
Overall cost per customer acquired = $ 43.94 = Answer
--Working
| Working | Direct Mail | Magazine Adds | Total | |
| A | Cost incurred | $25,277 | $34,173 | $59,450 |
| B | Customers gained | 548 | 805 | 1,353 |
| C = A/B | Cost per customer | $ 46.13 | $ 42.45 | $ 43.94 = Answer |
ekkarill92 answered 1 year agoRelated Solutions
Direct mail advertisers send solicitations ("junk mail") to thousands of potential customers in the hope that...
Direct mail advertisers send solicitations ("junk mail") to
thousands of potential customers in the hope that some will buy
the company's product. The response rate is usually quite low.
Suppose a company wants to test the response to a new flyer and
sends it to 1010 people randomly selected from their mailing list
of over 200,000 people. They get orders from 113 of the
recipients. Use this information to complete parts a through d.
a) Create a 95% confidence interval...
Direct mail advertisers send solicitations ("junk mail") to thousands of potential customers in the hope that...
Direct mail advertisers send solicitations ("junk mail") to
thousands of potential customers in the hope that some will buy
the company's product. The response rate is usually quite low.
Suppose a company wants to test the response to a new flyer and
sends it to
1020
people randomly selected from their mailing list of over
200,000 people. They get orders from
100
of the recipients. Use this information to complete parts a
through d.
a) Create a
90%
confidence interval...
Direct mail advertisers send solicitations ("junk mail") to thousands of potential customers in the hope that...
Direct mail advertisers send solicitations ("junk mail") to
thousands of potential customers in the hope that some will buy
the company's product. The response rate is usually quite low.
Suppose a company wants to test the response to a new flyer and
sends it to 1160 people randomly selected from their mailing list
of over 200,000 people. They get orders from 140 of the
recipients. Use this information to complete parts a through d.
a) Create a 90% confidence interval...
Direct mail advertisers send solicitations ("junk mail") to thousands of potential customers in the hope that...
Direct mail advertisers send solicitations ("junk mail") to
thousands of potential customers in the hope that some will buy
the company's product. The response rate is usually quite low.
Suppose a company wants to test the response to a new flyer and
sends it to1030 people randomly selected from their mailing list of
over 200,000 people. They get orders from 104 of the recipients.
Use this information to complete parts a through d.
a) Create a 90% confidence interval for...
Direct mail advertisers send solicitations ("junk mail") to thousands of potential customers in the hope that...
Direct mail advertisers send solicitations ("junk mail") to
thousands of potential customers in the hope that some will buy
the company's product. The response rate is usually quite low.
Suppose a company wants to test the response to a new flyer and
sends it to 1060 people randomly selected from their mailing list
of over 200,000 people. They get orders from 110 of the
recipients. Complete parts a through d below.
a) Create a 90% confidence interval for the percentage...
Direct mail advertisers send solicitations (junk mail) to thousands of potential customers hoping that some will...
Direct mail advertisers send solicitations (junk mail) to
thousands of potential customers hoping that some will buy the
company's product. The response rate is usually quite low. Suppose
a company wants to test the response to a new flyer and sends it to
1000 randomly selected people. The company gets orders from 139 of
the recipients and decides to do a mass mailing list to everyone on
its mailing list of over 200,000. Create a 95% confidence
interval for the...
Look through your local (Piscataway, New Jersey 08854) newspaper or any direct mail marketing pieces you...
Look through your local (Piscataway,
New Jersey 08854) newspaper or any direct mail marketing pieces you
can locate. Choose a product or firm and note the prices for
different types of products.
What do you think the firm’s pricing objectives and strategy
are?
What types of pricing methods are they utilizing?
Mail Med Inc. (MMI), a pharmaceutical firm, provides discounted prescription drugs through direct mail. MMI has...
Mail Med Inc. (MMI), a pharmaceutical firm, provides discounted
prescription drugs through direct mail. MMI has a small systems
staff that designs and writes MMI’s customized software. Until
recently, MMI’s transaction data were transmitted to an outside
organization for processing on its hardware.
MMI has experienced significant sales growth as the cost of
prescription drugs has increased, and medical insurance companies
have been tightening reimbursements in order to restrain premium
cost increases. As a result of these increased sales, MMI...
K.Brew sells a wide variety of outdoor equipment and clothing. The company sells both through mail...
K.Brew sells a wide variety of outdoor equipment and clothing.
The company sells both through mail order and via the internet.
Random samples of sales receipts were studied for mail-order sales
and internet sales, with the total purchase being recorded for each
sale. A random sample of 14 sales receipts for mail-order sales
results in a mean sale amount of $80.40 with a standard deviation
of $24.75. A random sample of 10 sales receipts for internet sales
results in a...
K.Brew sells a wide variety of outdoor equipment and clothing. The company sells both through mail...
K.Brew sells a wide variety of outdoor equipment and clothing.
The company sells both through mail order and via the internet.
Random samples of sales receipts were studied for mail-order sales
and internet sales, with the total purchase being recorded for each
sale. A random sample of 8sales receipts for mail-order sales
results in a mean sale amount of $78.70 with a standard deviation
of $18.75. A random sample of 17 sales receipts for internet sales
results in a mean...
ADVERTISEMENT
ADVERTISEMENT
Latest Questions
- Which subnet (network address) does host 25.17.102.51 255.255.248.0 belong to?
- Joe Dokes retired today with $1,000,000 in his retirement nest egg. If he followed a cash...
- how is biopsychosocial compatiable model in the future.
- Give at least 5 nursing interventions (with rationale) of nursing diagnosis: Health-seeking behaviors related to patient’s...
- The Wall Street Wizard Co. sold a stock market investing plan through the mail that made...
- Rotating bits in C This rotates bits to the left which means the bits that were...
- Implement a method that meets the following requirements: (a) Takes as parameter 1) an int array...
ADVERTISEMENT