Golf Guide is seeking new customers through both direct mail and magazine ads. In a recent...

Golf Guide is seeking new customers through both direct mail and magazine ads. In a recent period, Golf Guide spent $25,277 on direct mail and spent $34,173 on golf magazine ads. The company gained 548 new customers through its direct mail and gained 805 new customers through its magazine ads. Calculate the overall cost per customer acquired for the combined program of direct mail and magazine ads. (Rounding: nearest penny.)

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Overall cost per customer acquired = $ 43.94 = Answer

--Working

Working		Direct Mail	Magazine Adds	Total
A	Cost incurred	$25,277	$34,173	$59,450
B	Customers gained	548	805	1,353
C = A/B	Cost per customer	$ 46.13	$ 42.45	$ 43.94 = Answer

ekkarill92 answered 10 months ago

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