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In: Operations Management

Write about Weber shandwick which is well-known reputable public relations company 1- Write a short background...

Write about Weber shandwick which is well-known reputable public relations company
1- Write a short background information about it
2- write about its basic structure
3- who are their popular clients
4- write examples of the successful stories
5- give a personal feedback about the company

Solutions

Expert Solution

ANSWER :

(1)

* weber shandwick is a public relations firm formed in 2001 by merging the Weber group 1987 , shandwick international 1974 and BSMG 2001

* the headquarters of this company is located in 909 third avenue , new york , NY10022 united states

* this company is having 78 offices in number of locations

* key people to this company are Andy polansky (chairman) and Gail heimann ( CEO)

* weber shandwick has 4000 employees and is ranked 5th among its top 10 competitors

(2)

Weber shandwick may also also additionally be a world group of techniques , analysts , producers , designers , builders , campaign activators and appropriate story tellers World Health Organization conventional a way to construct every story an captivating one

The association had non inheritable massive accounts like Coca-Cola and consequently the insurer Cigna, however by way of 2001 the organization used to be probing layoffs due to the fact of the loss of a $12 million anti-smoking marketing campaign and consequently the acquainted financial closing end result of the Sep eleventh terrorist attacks.

In 2010, Weber's internal builders and social media companies created a social media catastrophe computing system referred to as Firebel

In 2011 Weber employed human beings to fill roles as regional managers, writers, social media merchandising strategists producers and analytics specialists, growing their digital merchandising personnel differ three hundred. once a Weber govt moved to Hill & Knowlton, Weber Shandwick secured a restraining order as rapidly as alleging the affiliation was once taking their human beings and shoppers

In may 2014, the affiliation non inheritable a Sweden-based agency, Prime, and its agency intelligence division, United Minds

(3)

popular clients are

* ALDI
* Amazon
* Anheuser-Busch InBev
* Chevrolet
* ExxonMobil
* General Motors
* GMC
* GlaxoSmithKline
* IBM
* Mars
* Mattel
* Milk Processor Education Program
* Nestlé
* Novartis
* Roche
* Royal Caribbean Cruises
* Unilever
* Verizon

(4)

* Last week, Weber Shandwick teams and clients across three European markets were awarded a total of five honours at the annual European Excellence Awards hosted this year in Dublin.

( 5 )

my feed back is this is a best company and a well known firm and great company to work with good benifits and good diversity of people

if u have any doubts plz comment . if u like the answer plz give a thumb up thanq ..


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