Question

In: Operations Management

Since most modern cars share similar characteristics, what do BMW customers really buy? If you were...

Since most modern cars share similar characteristics, what do BMW customers really buy?

If you were Joseph Wierda, what criteria would you use to decide whether to offer video streaming for the X5 model?

Explain whether BMW X3 customers really need millions of combinations for their cars, or would they be just as happy with standard options like the other models?

Solutions

Expert Solution

BMW cars have a very well-built structural name for its technology as well as for its quality. They have known for their engines which are very powerful and rear-wheel drive dependability. Company comes up with so many ranges of styles, starting from luxury cars to their models related to sports. BMW is basically a premium car and with above average price. Maintenance cost, insurance as well as repairing for these types of cars is really high. BMW cars are trustworthy cars. This car doesn’t require services at a short period, in fact they promise for long interval servicing. Safety which is one of the most important feature required to have by every car, BMW take this into consideration most importantly. Sense of security is one of the most important concerns. BMW models are manufactured in a way that they are meant to be safe by reinforcing more gadgets which make the driver safe from accidents.


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