Question

Hello! I am doing an advertisment campaign, I recieved the most vague instructions ever, can anyone clarify if you have any idea?

Step 1: SWOT Analysis for the Advertising Client (20%)

 Key communications goals should emerge from this analysis

Step 2: Target Market Assignment (20%)

 Who, what need, where, when, why client solution and how (solution)

Step 3: Brand Identity Assignment (20%)

 Key image, message, positioning and rationale supported by Steps 1 &2

Step 4: Promotional Strategy Assignment (20%)

 Communications channels/content/integration and rationale

 Measurement objectives

Answer 1

answer-

advertisment campaign

Step 1: SWOT Analysis for the Advertising Client-

swot analysis helps the company to identify its strengths - weaknesses & opportunity- threats.

for example- strength would be modern medium of communication for advertisement like internet, social media etc.

weakness could be funds or finnacial support from the company for advertisement.

opportunity can be social media applications like FB instagram, twitter etc.

threats could be government policies if advertisement rises social evil.

so the key communication goals could be to aware the customers about the products/services of the company by various medium of communicaton.

Step 2: Target Market Assignment-

target market is the market which the company wants to reach for its advertisement.market is trageted on the following factors like-

• geographic like national, city, rural area or urban area etc.
• demograpghic like age, gender, occupoation etc.
• pyschographic like attitude, lifetstyle, personality etc.

for example- if the advertisement campaign is from health nutrition company then the target market would be based on psychographic where person are living healthy & atheletic lifestyle.

if the advertisement campaign is for aids awareness then the target market would be based on geography as it is national level problem.

Step 3: Brand Identity Assignment-

brand identity is the image of the company's brand in the mind of the customers.

for example- aids awareness campaign done by the company would create a good brand identity in the minds of the audinece.

so brand identity is based on the offerings of the company & message provided by the company to support thier offerings.

for example- a company advertise that they are giving buy one get one free but when customers purchases the product then they refuse the offer. so it would create a bad brand identity because offereings does not support thier message.

Step 4: Promotional Strategy Assignment-

the promotion strategy is the marketing stratgey to sell the products so that sales can increase.the contents of the promotion strategy could be discounts, offers, gift vouchers etc to promote the brand.

the objectives of this stratgey is to maximize the sales of the goods/services.

* above answer is written in my own words.hope this answer would help you.good luck & rate.