Hello! I am doing an advertisment campaign, I recieved the most
vague instructions ever, can anyone clarify if you have any
idea?
Step 1: SWOT Analysis for the Advertising Client
(20%)
Key communications goals should emerge from this analysis
Step 2: Target Market Assignment (20%)
Who, what need, where, when, why client solution and how
(solution)
Step 3: Brand Identity Assignment (20%)
Key image, message, positioning and rationale supported by
Steps 1 &2
Step 4: Promotional Strategy...