Question

Hello, I am working on an assignment but I am unsure of how to solve it. Please help me. The assignment details are below.

Consider this scenario:

Your friend starts a website, nothingbutflags.com, which is not making money. Your friend asks you to help generate more traffic. You ask your friend how much traffic the website had last month? And your friend replies and says only 500 visits. You also ask how many flags did you sell? Your friend replies only 10, from two purchases. So what do you advise your friend?

Know this information, what do you advise your friend?

1)Please submit what you think the highest priority issues is with the scenario laid out?

2)Actions to resolve what you have identified as the highest priority issues.

When considering the actions to resolve the issues, please elaborate on things such as Traffic: Direct, Unpaid referral, Paid referral, Unpaid search traffic, Paid search traffic. And Conversion: Purchase, Lead, Engagement, Account creation, Click-through.

Answer 1

1)The highest priority issue that my friend website is facing is that marketing. After listening to his situation I understood that his website is not known to many people because of that reason he is not getting any views and thus he is not able to even sell.

Another priority issue is that he didn't know if any competitors or any substitute websites are there which are offering same services that he is offering.

So I will advise him to first promote his website and see for any competitors or substitutes.

2) I will ask my friend to change the website settings that service in his can be seen only after registration and login. So if registration is done we will have mail id and phone number which will help us to promote the website. I will also tell me to keep a referral program that any person is referring the website and if a new person is joined on that referral code we will pay both the people. Due to this referral payment people will promote the website to all their friends. I will also tell him to take help from friends family and acquaintances to promote website. I will use social media for promotion of website as many younger generation will be on social media. Thus these are the advice which I offer my friend.