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In: Accounting

O RECEIVE CREDIT, YOUR ORIGINAL POST MUST BE MADE AT LEAST 24 HOURS BEFORE THE DROP...

O RECEIVE CREDIT, YOUR ORIGINAL POST MUST BE MADE AT LEAST 24 HOURS BEFORE THE DROP BOX CLOSES TO ENABLE YOUR CLASSMATES ADEQUATE TIME TO MAKE RESPONSES. You should post an ORIGINAL RESPONSE to ONLY ONE of the following discussion questions (minimum of 2 paragraphs - 10 points) and RESPOND to TWO other posts (minimum of 1 paragraph - 5 points each). Your original post must be substantiated with AT LEAST TWO topics discussed in the related chapter (include the page number(s) in parentheses within your post). Your responses must consist of more "meat" than 'I agree', or 'Good point.' All discussion posts will be evaluated on content, not just completion. Be specific and be thorough. The posts are a significant part of your class grade. 1. The chapter discusses the practice of serial wardrobing, where people return an outfit after they wear it for a special occasion such as a formal. What do you think of this practice? Is it okay to use an expensive product once and then get your money back? 2. Today many consumers pursue a ‘decluttering lifestyle.’ Should marketers encourage this trend toward simplicity even though it stresses buying less stuff that marketers sell? What marketing opportunities do you foresee if this trend spreads? Support your comments. 3. Car owners can now let insurance companies monitor their driving using new technology in exchange for lower rates. For example, customers who sign up for Progressive’s TripSense program get a device the size of a Tic Tac box to plug into their cars. The device will track speed and how many miles are driven at what times of day. Every few months, customers unplug the device from the car, plug it into a computer, download the data, and send them to the company. Depending on results, discounts will range from 5 to 25 percent. Would you be willing to give up personal privacy in exchange for lower prices? Support your opinion.  

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