Question

In: Operations Management

What are the 4 objectives Uber should undertake immediately? Please explain why. What are the 4...

What are the 4 objectives Uber should undertake immediately? Please explain why.

What are the 4 important objectives Uber should set for their 5-year goals? Please explain why.

What are the 4 important objectives Uber should set for their 25-year goals? Please explain why.

Solutions

Expert Solution

The 4 objectives Uber should undertake immediately are:-

  • Expand rapidly to emerging economies
  • Focus both on profitability and market share
  • Provide more flexibility in pricing
  • Learn the best practices and sevices from rival players and replicate or provide better services

It should do this immediately because other players in other markets are rapidly expanding and replicating its business model.So, if it enters late it would lose the first movers' advantage.

The 4 objectives Uber should set for 5 years are:-

  • Create the world's largest P2P system
  • Develop its own payment solution
  • Venture into other related business related to logistics
  • Look for alternate sources of revenue to sustain and grow the business

This would ensure that it establishes a stronghold in the market and consolidates its position through investment in related services.

The 4 objectives Uber should set for the next 25 years are:-

  • Develop its own automobiles preferably electric
  • Invest heavily in self-drive and AI technology
  • Venture into other means of rapid transport
  • Partner with the government for long-term stability and stable source of funds

These objectives would ensure that it becomes a diversified company in the long run and does not only remain a mere cab aggregator which is essential for a long-term sustainable business.


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