Question

What's the difference between a direct marketing channel and an indirect marketing channel? Provide and example for each

Answer 1

Differences between direct marketing channel and indirect marketing channel are as follows-

1. Direct marketing channel helps in recording the immediate response of the audience while Responses recording are not available in indirect marketing as it is mass media oriented.

2. Firm that use direct marketing channel require their own marketing team while firm that use indirect marketing channel use third party selling systems.

3.Direct marketing gives company more control over the process, while indirect marketing allows companies to focus on their core business and outsourcing the marketing to an expert.

4. Direct marketing channel are like Print advertisement, telephone sale calls, direct mail, email advertisement.

While Indirect marketing involves search engine optimization, sponsorship, social media influencers , referrals etc.

5. Target audience of direct marketing are well targeted and selected groups while indirect marketing doesn't have any traceable traceable target audience.

Example of direct marketing channel are TV, Magazine advertisement, telemarketing, billboards etc

Example of indirect marketing are Newsletters, blogs, Social media account promotion etc.