How do marketing channels add value to an organization?

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Expert Solution

Marketing channels add immense value to an organization, making it easier to bridge the gap between customers and the company. They are part of the market, known in most markets, and match the demand of the product to the aspect of supply from the manufacturers. The consideration also lies where the necessary market information, data, and statistics are provided to the company, combined with developing better communication and a direct approach to promotion with the customers. These channels such as a retailer have the ability to negotiate the price with the consumers and the producers and therefore, these channels are necessary for facilitation. Partnering with such channels would make it easier to reach one’s target customers and reduce the essential lead time customers would have to expect to obtain the product, forming an almost synergistic alliance as a result.

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keosha answered 6 months ago

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