In: Operations Management
what are some of the ergonomic issues in a burger king resturant and how can they be resolved
Burger King is one of the biggest fast food brands working under
the name of restaurant brands International is also one fof the
largest hamburger restaurant chains in United States of America as
well as they have their operations structure across the globe using
a franchise form of operation.
Burger King usually take its business by implementing demographic
as well as Geographic segmentation. Modifying the taste according
to the preferences of the customers at the specific region as well
as using the targeting strategy to addressing the need of the
customer is the core strategy of Burger King. Burger King stores
are very well known for providing serviceability inconvenience to
the company and its customers.
It is the second largest Food hamburger restaurant in the world
which was found in Miami Florida in 1953 by Macklemore and David
Edgrton.
Burger King has a very strong franchise network across the globe
and it is present in 79 countries and has over 13,000 franchisee.
Best franchise structure members Burger King to generate use
revenues from different part of the globe as well as to provide
adequate support to the world structure of the organisation for
maintaining in a positive way. Very strong product line and large
number of variation in when you give it a competitive advantage
over its competitors such as McDonald's and Wendy's. Company has
successfully implemented new innovations and always providing
innovative ideas to increase the level of customer Adoption in
their specific restaurant in. Strong branding position as well as
investment of relative Lilu capital as compared to the competitors
definitely enables the organisation to maintain high quality
standard in Operation as well as to create a competitive advantage
in cost effective way.
Market expansion is the biggest opportunity for Burger King for expanding it to the more and more countries. Implementation of the restaurants in developing countries like India and China would provide extreme level of revenues as These areas mcDonald's and KFC. Implementation of health conscious eatables I am taking health conscious when would enable them to capture health conscious people aur totally new market segment for improving the overall availability of positive operational structure for increasing news and revamping their position in the industry.
P.S.- Please leave a comment if any explanation is needed.