In: Economics
Barriers to entry are the economic term describing the the existence of high startup cost or other obstacles that prevent new competitors from easily entering an industry area of businesses. Barriers to entry may be called naturally, why government intervention are true pressure from existing firms.IT industry has its own specific set of barriers to entry the startups must content with. Burger King is one of the top competitor in the global fast food restaurant market. it directly compete with McDonald and Wendy's.burger King business is under the influence of external factors. Following forces analysis model considered the factor that most significantly affect the businesses.in fast food restaurant industry environment the the intensities of the five forces of burger King are as follows.
A.Bargaining power of suppliers.
B. Competitive rivalry for competition.
C. Bargaining power of consumers.
D. Threat of new entry.
E. Threat of substitutes.
To address the 4th of competition burger King can implement more aggressive marketing. To attract and retain customers the company can improve its product quality. In addition to to contract the fate of new new entrants burger King can improve its brand image to maintain high preferences despite saturation in the fast food restaurant industry environment.