In: Operations Management
SWOT table for Pandora Media with analysis
SWOT analysis for Pandora is as follows
Strength
Pandora is one of the finest examples of successful startups.
Pandoa is a personalized music recommendation service which uses
its feedback system to successfully determine best available music
stations for the user.
Company sells their application by using personalization experience
as the music which is delivered in the application is selectively
tailored for the specific customer. Provision of this unique
service creates a differentiation market of giving importance to
the customer which creates great brand loyalty. Company is selling
10 million shares and has been very successful in the music
industry by developing this type of approach of personalizing music
experience at a very cost effective business platform.
Waeknesses
Specific organisation is only limited to Western countries and have very less impact on Asian countries. Best type of an availability in Asian environment is directly decreasing their overall level of revenue generation which is creating a negative impact on availability of opportunities for the organisation to create a more intuitive approach. Asian market is the most revenue generating market across the globe, limitations in these markets is directly creating an a impact on availability of opportunities for the organisation.
Oppertunity
Pandora's main target market is the youth which is using the
internet as the main tool for listening music and to carry out the
day to day task. This type of approach definitely enables Pandora
to be more productive on the mobile devices which enables it to
generate more revenues from the same Market by doing less
efforts.
Pricing strategy is defined according to the customers and company
does have different plans to offer to the different segment of the
customers. Ranging from the premium subscription to regenerate
economy subscriptions Pandora has been successfully delivery its
pricing strategy which is proven to be very beneficial for
improving the overall market situation for the company. Which type
of strategy has helped Pandora to grow prominently in the market
and to differentiate itself from its competitors.
Threats
Organisation is freaking great competition in National as well as International environment which is reducing its overall ability to generate revenue and creating a negative impact on serviceability. Another threat is changes in policies as well as consistent availability of extensive competition in the respective environment interview and rise of digital media based subscription services.
P.S.- please leave a comment if any explanation is needed.