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Adidas America Inc

Adidas is a German multinational corporation that was found in 1948c by Adolf Dassler. He became famous for designing clothing and accessories that was specific to sporting and athletes. Footwear, bags, watches, and eyewear were also manufactured by Adidas in their early stages.  Adolf settled on naming his business Adidas since it is a combination of "Adi an Das" which is known to be the initials of Adolf’s name. For over 94 years Adidas has been the biggest sportswear manufacturer in Germany and Europe.

According to Adidas vision, the company is focusing on creating new innovations in sports while holding the highest corporate standards possible. They have three basic sources of strategies according to their vision statement, to help athletes of all skill level reach peak performance, remain consumer focused, and continue to be socially and environmentally responsible. They are consistently improving the approach towards creating innovation in their specific industry and maintaining benefits simultaneously. Adidas's are constantly striving to become and remain the global leader in sporting goods. The company is directly focusing on providing high quality products to customers by committing to strengthening their brand quality as well as their position against competitors. Adidas consumer focused attitude allow them to continuously understand the design of the products according to the changing trends as well as customer preference. By looking at the customer's demand, the company is able to satisfy their needs. Increasing the overall level of profit gained from the specific endeavor.

By focusing on this specific outline and implementing their strong strategies globally, the company is generating better revenues and improving their position financially.

Adidas sells sports apparel and have a major influence over the shoe industry. They are very well known for creating qualitative products while the availability of market opportunities are also incrementing. This type of approach provides adequate understanding of the market situation forcAdidas as well as improving its functionalities in their operating markets. Due to unavailability of innovative design as well as less effective implementation in changing trends in their operation structure, this reduces their overall availability to influence the customer, but the product line is offered in a very fast way, as they deal with clothing as well as other sports apparel. Adidas produces a wide range of products which are mostly targeted by middle and high class customers. This enables Adidas to maintain a better quality of standard in operation and manufacturing. Adidas has also started focusing on developing markets where their availability of business operations is extremely large. Adidas also focuses on influencing the base customers by acretaining them since the brand can offer all of their sporting needs. This also provides extensive availability of opportunities to Adidas, operating in the sports industry directly aligns with the standards of the marketing opportunity as well as in a certain region.

The prime competitor that Adidas is faced with day in and day out is Nike. Nike has extremely wide operating the systems and continues to influence different cultures around the world, in developing as well as developed countries. This is the only large competitor which is capable of conquering or affecting the overall sales generated by Adidas in their respective markets. Other competitors who specialize in the sports based industry are,  Under Armor, Puma, and Reebok. which are all influencing the overall marketing capabilities of Adidas.

Adidas has been very successful in influencing the consumer as their consistent approach of learning from the changing market trends. As well as listening to the customer voice has provide them competitive advantage over other companies. They are the biggest retailing company with sportswear and sports apparel in Europe. That directly provides an idea of the level of influence by using correct strategies and technologies to influence the customers. As well as to meet the buying demands. Adidas is entering developing countries with totally new reform of low cost products. This type of availability would provide an extensive edge to Adidas over its competitors by becoming the first company to implement search a specific strategy in international operations by a very huge investment. Investing in developing countries would also enable Adidas to maintain and create a Monopoly in the specific market segment.

Answer 1

Adidas America Inc

Adidas is a multinational corporation that was founded by Adolf Dassler in 1948c in Germany. Adidas’s rise to fame happened as he began designing accessories and clothing articles for people in the field of athletics and sports. In its early days Adidas also used to manufacture bags, eyewear, footwear and watches. The name Adidas was derived by Adolf as a combination of his own initials – “Adi an Das. Adidas has been the biggest maker of sportswear in Germany and Europe for almost close to a century.

As per Adidas’ vision statement, the company’s focus is on establishing new innovations in sports with simultaneously ensuring that the highest levels of corporate standards are adhered to. Adidas’ strategies can be divided into three main sections viz. to assist athletes to reach their peak performance irrespective of their skill level, to remain focussed on consumer and the maintain the firm’s responsibility towards the society and the environment. It has been a consistent pioneer in its approach towards creating innovation in sportswear and sports accessories industry while ensuring benefits to the firm. It has been Adidas’ constant endeavour to establish itself as a global leader in the sports goods industry and maintain that position. To this end, the company ensures that it provides the products of highest quality to its customers thus ensuring customer satisfaction as well as strengthening their position against its competitors. The constant focus on consumer requirements allows it to be nimble and proactively modify or upgrade the designs of its products as per the ever-changing consumer preference and industry trends. The company is able to produce or supply those products that exactly meet the consumer demands by having a clear understanding of the market scenario while also ensuring a constant increase in the profit levels.

As a global leader in the sports apparel industry Adidas has a major influence over the shoe industry. It is widely known for creating products of highest quality to cater the various and ever-increasing market opportunities available. As its primary focus is on understanding the customer requirements first, it helps Adidas to clearly understand the market as well its nuances thus helping it to improve its performance in different operating markets. The target consumers for Adidas wide range of products are primarily middle-class and high-class customers. Off late Adidas has also shifted its focus to the developing markets as the opportunities in these markets are almost endless. Adidas has also started focusing on developing markets where their availability of business operations is extremely large. Adidas also focuses on projecting itself as a one-stop shop for all the sporting needs of any sportsperson. This ensures that it to capture entire gamut of needs and opportunities available from a athlete in the given sports. Additionally, it also optimises the marketing costs which it has to incur in selling its products.

The biggest competitor of Adidas in the market is Nike. Nike is an established player in the sporting industry and has extremely strong influence across the globe in both developing as well as developed countries. By far, it is the only global competitor which is accomplished enough to affect the revenues of Adidas across different markets. Apart from Nike other competitors of Adidas who focus on sportswear and sports apparel are Under Armor, Puma, and Reebok which can influence the overall marketing capabilities of Adidas in varying degrees across different markets.

As a market leader Adidas has traditionally been very successfully in persuading the consumers due to their constant endeavour of understanding and adopting to the ever-changing market trends. Along with effectively catering to the market opportunities this also helps Adidas to maintain its competitive edge over the other companies. The amount of influence it can exert on the consumers can be understood by the fact that it is the biggest retailing company in sportswear and sport apparel across entire Europe. As a next step towards market capture Adidas is now entering the developing countries by totally restructuring its products line to cater to the low-cost markets endemic to these countries. These would provide an enormous edge to Adidas over its competitors by making it one of the first company to implement such a strategy by investing a large amount in the developing economies. These would also help Adidas to create and maintain market monopoly in these specific market segments and thus extract a premium.