Answer: Company
Overview: Panera bread company is a restaurant service
limited firm that operates fast-casual means of restaurants
globally which serves various menu as fresh baked goods,
sandwiches, soups, pasta dishes & custom roasted coffee &
also provide the catering services which are widespread across 2181
restaurants into different locations in US & Canada where it
has employed 100,000 employees.
The firm operates its business under
three brands as the current situation as Panera Bread, Paradise
Bakery & Cafe & Saint Louis Bread Co under the same
fast-casual format. Referring to the case book of Panera Bread
Company in 2016 has defined the following considerations where the
firm took major strategic decisions as:
- Panera's broad perspective of the
offering was a fresh-baked artisan handcrafted bread with attention
to make it quality in detail. It took many strategic decisions to
offer & expand its product offerings that are appealing for the
consumers, develop the menu with drivers offerings that provide the
capability of efficient consumer service at all its business widely
spread across locations.
- Due to various expansion that
Panera took with the strategic initiatives it put management into
to address the key issues that may arise with its decision taken to
grow by rejuvenating the brand & product portfolios with
strategic initiative 2.0 & added many layers that put the
management into a stake to address the situational risks that are
associated with business & stakeholders at large.
-Situational Analysis &
Managerial Issues referring to the 2016 Casebook:
- Panera bread management had to face
the strategic issues with rapid growth that is made in the market
depth which the managers want to analyze every bit of situational
issues to make the firm stand hold in the market. Where the
management of the firm must & should investigate its low-profit
margin which will be a great concern for upper management as the
casebook says it all that the firm is not maximizing the
money which they could make through sales which likely may
hurt with the advancement in the cost & also hurt in the long
run.
- Another major issue which the
managers believe it as key issues with the current situation is to
easing of the competitors which they might copy
the firm's menu & dining environment which is being the prime
component of the Panera Breads Strategy. The firm must address to
consider the components of differentiation that would make the
other firms not to mimic with their menus & design as prime
situational risks. The firm can overcome these issues only by doing
the competitor analysis & thereby leverage the brand &
product portfolio at all means.
- Another major strategic issue
whereas per situation & managers believe concerning the
casebook is Panera bread should consider the concern over
low sales at firm owned stores where all these have
numbers less than the franchise stores which the firm should look
for to match or outperform as the key indicator that may affect the
strategic initiatives.
- Managers & situations reflects
that Panera Bread must strengthen its competitive positions
& business prospects as a major unaddressed issue- The
firm should rework on their strategic initiatives by understanding
the current competitive position it holds at all levels micro &
macro at first instance, then the firm should address to secure the
locations at very suburban areas where the current situation states
there is no much market penetration happen & this can be a
great first-mover advantage at all levels.
- The Panera Bread & its business
has immensely added many strategic initiatives by pumping &
dumping every bit of things at once which it makes the
complications at the situation as current, the managers refer to
believe another major issue it needs to focus is to work on the
high cost of sales & low-profit margin levels to match
the financial feasibility. The firm should consider all
the means of reasonably reducing the cost/expenses to maximize the
leverage to get the benefit at overall operations
holistically.