Question

What's the main problem Nikon Corporation 2013 faces within the SWOT analysis?

Answer 1

Nikon Corporation 2013 within the SWOT analysis faced multiple problems. It has always been a strong engineering company which has the high focus on research. They always look at issues and try to solve them but when it comes to really understanding the customer needs Nikon is a failure.There were disparity between engineering and customer feedback. In the area where Nikon operated for a company to be successful it needs to have high innovation speed as well as iteration speed. Nikon is phenomenal in iteration speed however lacked innovation. Nikon caters more to the specialist group than the mass market and thus they have been more successful with cameras that professionals want primarily because of their attention to details. Thus they are unable to satisfy a market which can give them volumes but instead need to focus on value. Nikon recently restructured their businesses which have affected the bottom line in their camera business as well as negatively impacted productivity. The company has also faced severe allegations for violation of competition laws for which they have even been penalized and fined. This has caused a negative image of the company amongst its customers.