Question

what's the SWOT analysis of Bertolli Olive Oil

Answer 1

SWOT analysis is a technique for assessing the performance, competition, risk and potential of a business, as well as part of a business such as a product line or division, an industry, or other entity. Using internal and external data, the technique can guide businesses toward strategies more likely to be successful, and away from those in which they have been, or are likely to be, less successful. SWOT analysis is stands for strength, weakness, opportunities and threats.

Strength of Bertolli Olive Oil

A. Bertolli olive oil have various successful products like pasta and saucers
B. The active on social media like Twitter Facebook etc.
C. They are variation of meal ideas meals for one meals for 2 and desserts .
D. They use ingredients like real cheese and other fine products.

Weakness of Bertolli Olive Oil

A. These products are expensive and not targeted to college students.

B. Most single wheel are around $6 or more.
C. Problem with product are like Mis labelling on product

Opportunity Bertolli Olive Oil

A. They makes higher quality Frozen food in future also
B. They would begin selling product on campus

C. Making it a simple option when cooking a dinner for date etc

Threats Bertolli Olive Oil

They are competition with other products like complete frozen meals.

B. Cheap Italian and Chinese nails are biggest competitor for them

C. Student have not that much money to purchase these products because of tight budget