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In: Operations Management

Social media metrics are necessary to determine how to manage your business. There are many metrics...

Social media metrics are necessary to determine how to manage your business. There are many metrics available and how do you choose the right ones for your business? identify the metrics available for one type of social media. For example, on Facebook: total likes, reach, engaged users, PTAT (people talking about this), and likes, comments, and shares by post. Discuss what each metric is used for and how they can improve your business.

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Expert Solution

Publishing content of our bsuienss to social media creates the wide acceptance and business can create a social media metrics to analyse it.In social media publishing to we can ensure  the up to date information about the product or service of our business.Our content of the business receive or not receive,that type of information is get from the vaidation of the metrics.

One of the social media metrics is the followers of the content of the business.The followers of the business content to identify the audience growth rate and wide acceptance of our business concept.The company or business can evaluate the marketing efforts for our business.They can also touch up with the customers and they can prioritise the reach of each and every market related events rating and confirming the what is the foremost event for the success in doing the business.

Another metric to evaluate the business content through social media is click thru rate.This metrics hleps to identify the website traffic from social media and the business can identify the frequency rate of our content visitors.We can analyse the strength of encagement of our business.So this is the better social media metrics for evaluation of the busienss.

We can also the business movement check it out with the bounce rate.We can evaluate the bounce rate to evaluate our business.

Google Alerts is the another parameter for the analysis of our business.Google alerts are looking for the special mention for our business.This can be done by our mail account being synchronised with the google accounts to get the up to date information about the up and downs of the rating.

Then another is the our website account mention from the side of audience.It is the another tool for evauating the good brand awareness of our business.

Sharing of each and every audience voice is the another parameter.Because the todays audience are the cunning and they must evaluate the business with other competitor one and they are conveying the ratings about the particuar business.This is a best thing to analyse the business.

keosha answered 1 year ago
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