Question

In: Operations Management

Explain the concept of a crawler search engine. How has the utilization of mobile technologies impacted...

  1. Explain the concept of a crawler search engine.
  2. How has the utilization of mobile technologies impacted search engine optimization practices?
  3. Describe how mashups create new benefits and functionality from existing data or information.

Solutions

Expert Solution

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1)

The search engine crawler is considered as the program or the automated script which browses the WWW in the methodical manner for providing the up-to-date data to that of a considerable search engine. These have many names like the web spiders as well as the automatic indexers which acts as the job of the search engine crawler. While the process of web crawling contains the set of website URLs which are needed for being visited and then it is the search engine crawler that visits the web page and finds the hyperlinks on the page which are then added to the list of places for crawling.

2)

As in today's world the mobile network act as a specific mobile application which hit the market by storm and where the top mobile application would have the hundreds and millions of downloads. It is the mobile industry which is needed and is essential for becoming the second internet. One can use the mobile instead of searching the web browsers for the services where the search can be made via the phone.

Also the local listing are much more prevalent with the mobile users and as all of the phone users have the address being recorded in the Google GPS hence any of the type of search can get automatically filtered first to see if there is anything being related to the search. This is considered important as it comes to optimizing the SEO for considerable location.

3)

It creates the new benefits and functionality from the existing data or the information because of the following:

  • It provides a better ROI from that of SOA where the legacy data sources as well as future mashups are considered
  • It gives a higher success rate for the deployment for higher end user satisfaction, for the usage rate and for adoption of the rates
  • There is a greater number of actionable learning which are being created from enterprising the data, for generating the business returns via a greater sales or the greater efficiency

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