Question

Explain how the industries' channel of distribution has been impacted ?

Answer 1

In a retail Industry, distribution channel used to play a very vital role. they were the ones who decides the sales of each of the products. But now with advancements of technology , distributioon channel has been impacted . Let us evaluate the same

a. E-commerce.

E-commerec boom has changed the mindset in which the retail industry works. A distributor has started thinking aboout being in Direct to Customer Model ratehr than in business to Business. they have to reach out directly to the customer,

Digital technology

Digital technology has gone a long way in creating new demands from customer and also making shopping an easy and convinient experience. Consumers, look for a product and the digital world throws at them a variety of options to choose from. this has also resulted in lowering the Bargaining prower of the seller/Distributor. Also a huge amountn of data is generated, analysed and put into actions to make a customer buy things. Moist often a need is created in consumers.

c. Brand Concisiouness

With increasing brand consciuosness, consumers have satrted buying products directly from the brand itself ratehr than going tom a multibrand showroom for their purchase.