Question

Company Analysis – the state of the company J.C. Penney company (a minimum of two topics.

Marketing analysis

Operational analysis

Financial analysis

Discuss your Problem Statement

Answer 1

answer-

1- Marketing analysis of  J.C. Penney company-

marketing analysis of the study of market in which industry company operates. Marketing analysis is basically a business plan that presents information regarding the market in which you are operating in.

following are some factors to determine the markering analysis of JC penney company-

1. MARKET SIZE- the market size of JC penny is very big as it operates in retail industry which is very big market.cause of big market it has to face also many competitors.company needs to make its pricing strategy very carefully because consumer have others to switch of they do not like your products cause of high prices.
2. GROWTH RATE OF MARKET- when the company entered into this market then it was selling only apparels by department stores but now it sells marketing apparel, home furnishings, jewelry, cosmetics, and cookware even online. so there is high growth rate of market.
3. MARKET TREND- company always makes its marketing strategy according to the trend like it operates by both online & offline medium. it has its own shopping website.
4. DISTRIBUTION CHANNEL- company operates in around 860 locations in united states & the distribution channels are department stores, showroom outlets, onliine website etc.

2- Financial analysis-

financial analysis shows the financial strength of the company in the industry.following factors can be determined to know the finacial strength of the company-

currently in 2018 the salses of revenue of the company is 12.51B

gross income is 3.76B

SG&A Expense is 3.49B

interest expense is 315 M

NET INCOME is 116M

which is very good in terms for retail company.

* above answer is written in my own words for minimum two topics.hope this answer would help you.good luck