Question

In: Operations Management

Does a regulatory institution need to be in place to control sports leagues (think about issues...

  • Does a regulatory institution need to be in place to control sports leagues (think about issues such as "deflate gate," concussions, for example)?
  • Is it fair to charge different sports consumers different prices to see the same game/match? Think about segmented markets, two-part pricing, or quantity discounts, for example. Who benefits? Who loses?

Solutions

Expert Solution

Answer= Sports and sports leagues have become a multi-billion dollar industry as there are transactions of billions of dollars every season. A lot of prize money, sponsorship, ticket prices, and so on are involved in it and thus there has been a cut-throat competition among the teams and the management of the teams. This created a lot of recent controversies in the different sports leagues. Without any proper governing body that can manage and provide the guidelines of how to conduct the different affairs of the sports leagues including the team management, organization of sports leagues, the arrangement of various facilities for both the team and viewers, it will not be possible to overcome all these controversies such as deflate-gate," concussions, the incidence of corruption and all. If there will be a supreme controlling agency, all the different types of cases can be pleaded and the guidelines for the various activities and processes, controversies can be formed. This will be a great help to the deflate-gate," concussions, to manage its affairs quietly and amicably

Answer= yes, it is quite fair to use different prices from different consumers for the same sports event. The reason is that the stadium has a limited capacity and it has the different types of services or facilities to be provided to the consumers such as front seat, seats with a better view and so on. As these facilities are limited in number and if these are provided to all without any differentiation, the management of the event will is difficult.

Secondly, this can also be seen as the method of earning revenue by the agencies which organize the sports event. By charging different prices from the different customers, they segment their market and thus depending on the purchasing power, service sought, seating arrangement, they can segment their consumer. This will help the agency to earn more money and facilitate more services to the consumers even to those who pay less.


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