Question

Which of the following is among the criteria for a good case analysis (as stated in our handout)?

Select one:

a. Don’t confuse goals with objectives

b. Don’t confuse visions with missions

c. Don’t confuse symptoms with problems

d. Don’t confuse capabilities with capacities

e. Don’t confuse strengths with opportunities

________ links a company’s ongoing environmental analysis and the development of the marketing plan (That is, it summarizes the results of situation analysis through the integration ad synthesis of qualitative and quantitative information and drives the process of creating a sound marketing plan):

Select one:

a. SWOT analysis

b. Organizational culture

c. E-commerce

d. Marketing evaluation and control

e. Product Life Cycle

Which of the following is NOT among the lessons from the Nestle case, especially regarding escalating conflicts?

Select one:

a. Deal in the same language of concerns as other groups in the arena

b. Move quickly

c. Don’t involve critics in seeking any alternatives to solve the crisis

d. Admit mistakes

e. Avoid no-win legal action

Which of the following is not considered a kind of consumer post-purchase evaluation?

Select one:

a. Delight

b. Dissatisfaction

c. Cognitive dissonance post-purchase doubt)

d. Narrowing down consumer choices

e. Satisfaction

Apple took special care to ensure that (as it increased or decreased production levels to meet the demand for its new products) its manufacturing costs were mostly:

Select one:

a. In the form of overheads

b. Incurred in-house (within the company’s own facilities)

c. In the form of relatively fixed costs

d. In the form of relatively variable costs

e. In the form of Apple’s inventory holding costs

Answer 1

1. c

reason case study analysis has to follow cause and effect relationship so problems and its symptoms should be taken care of .

2. (A) SWOT analysis

business environment analysis taken into consideration strength weak opportunity threats elements exist in the environment and to make a marketing plan we have to do it preferentially.

4. ) d. Narrowing down consumer choices

reason Post-Purchase Evaluation is based on  Satisfaction or Dissatisfaction or delight and Cognitive Dissonance,

5 d. In the form of relatively variable costs

apple does not produce product apple phone in house. they get it produced in China so in house facility is not workable and when product production is out sourced  then only fixed cost does not work to justify the total cost as it will includes variable cost also in form of labor wages etc. holding cost of goods does not matter much. so most of cased variable cost of production is considered important.

note : to answer question 3 we need case study that is not given.