Question

Mabrook confectionaries LLC. is a US based chocolate manufacturing company with manufacturing unit in
Oman. The company produces different varieties of chocolates of different flavors. The company is known
for the taste and quality of its products. The company wanted to expand its operations to UAE and other GCC
countries. It developed a greed for money and wanted to earn more. On the packaging the company is printing
wrong information about ingredients used and expiry date as well. The company is also exaggerating the
quality of its products in the advertisements on print, electronic and social media. Seeing the advertisements
of the company, people in Oman and other countries started buying the company’s products. This caused ill
health to many of the company’s consumers. The company started to blame the suppliers of the raw materials
for the poor quality of its products.
Question 4:
i. What are the ethical principles Mabrook confectionaries LLC. is not following in the case study?
Discuss any five ethical principles violated by the company with supporting reasons.
(5 Marks – Answer in 125 - 150 words)
ii. Do you think Mabrook confectionaries LLC. can achieve success with its communications? What
will be the result of such communications? (2 Marks– Answer in 50 – 75 words)
iii. Discuss any three suggestions that you would give to Mabrook confectionaries LLC. for achieving
success in the long run. (3 Marks – Answer in 75 - 100 words)

Answer 1