Question

the company I chose is Amazon

Use the same organization as in previous week's projects. Last week, you completed the strengths, weaknesses, opportunities, and threats (SWOT) analysis for your organization. Hopefully, you have begun researching potential social causes, issues, or nonprofits for your company to adopt.

As you consider your options, select three or four possible candidates (social causes) and evaluate whether the alternatives you come across fit with your company's mission, vision, and ethical framework, as well as any existing social responsibility efforts. Finally, select the new cause that will build upon your company's strengths. Will selecting this cause support the responsibility owed to your stockholders and stakeholders?

Tasks:
Propose your top three potential social causes for your organization and why your selected social cause or issue is a good match with your chosen corporation for creating a corporate social responsibility (CSR) campaign. You will want to be sure that you cover the following items in your report:

Evaluate how each of your top three social causes do or do not meet your company's mission, vision, and ethical framework, as well as, any on-going social responsibility efforts.

Defend why the social cause you chose is a good fit with your corporation.

Assess how Stockholder Theory and Stakeholder Theory impacted your final selection (Week 1 reading)

Justify which personal ethical framework impacted your final selection and how it impacted your selection (Week 2 reading)

Analyze the internal and the external ethical impacts of your selection (Week 3 reading)

Submission Details:

Submit your paper in a 5- to 7-page Microsoft Word document, using APA style.

Name the document SU_BUS3001_W3_ LastName_FirstInitial.doc.

Submit your document to the Submissions Area by the due date assigned.

Answer 1

Amazon has implemented and new brick and mortar store in New York to provide an enriching experience to its customer by entering the store and buying the books.

Amazon was previously only dealing in online books as well as e-books but since 2015. Amazon has entered the means to market by opening a store in New York. By targeting on the tourist as well as the royal Shoppers who directly experience and ability in shopping in person.

Amazon's main go to market strategy includes that day off physical shopping that is given by some store. By actually looking at the book while shopping them is one of the best feelings for a book buyer.

Amazon's Retail store is very profitable and generating good profit for the Amazon. This book store also provide a physical identity for the company in the eyes of the customer which directly improve the overall brand image between the society as well as the customer.

Company is dealing in brick and mortar store since 2015 in Seattle. After setting up their First Source company plant out to take 13 more stores in United States of America. By setting up multiple stores company has started traditional book store which is directly related to people as well as the society it is located in.

Amazon Book Stores are doing very good and their generating expected revenues from the stores. Customers are also happy to see their books in physical form rather than ordering online. By implementing different task to the organisational structure of Amazon brick and mortar stores, amazon has successfully started a traditional system.

3 business strategy with which Amazon can improve the brand value are as follows

• Creating an on ground ad campaign

By creating an on ground campaign just I hate the store in Seattle as well as other cities of United States Amazon can easily create and maintain strong brand identity by going into the people and telling them about the book store they open as well as advertising their brand.

• Getting direct interaction with customers

By providing direct services to customers Amazon brick and mortar store would be very helpful in interacting with them. Interaction would leave a positive impact on the customers and provide a positive brand image as well.

• Improve corporate culture

In house culture in the brick and mortar store of Amazon good leave a direct effect on the customers who are shopping inside the complex. By maintaining good cultural diversity as well as working environment Amazon can easily build a clean brand image among its customers.

From selling online to coming on the offline store was the main need for Amazon. Amazon has successfully analyse the offline market and created it store in various major cities of United States of America. Maintaining a strong brand identity among its customers Amazon has easily get the credibility and became a mainstream provider of books.

Company started a new inventory system specifically for their stores and forecasting the need of available books for the customers. By improving the overall supply chain management for the specific set of stores company implemented the amazons online strategies in their stores which help them creating a better environment for the management system. By increasing the number of adopted data from the service as well as providing coupons in exchange to filling up the service for the amazon.com, amazon has successfully implemented the customer understanding as well as data management.

By listening to the voice of the customer using different surveys as well as providing platform to its employees to be on a ground store for interacting with the customers is one of the main strategies of Amazon to be in the mainstream market.

Be specific changes made Amazon as one of the most promising books provider as the brick and mortar store industry.

This specific innovation of Amazon has disrupted the Barnes and nobles market, as the direct competition was Barnes and nobles as well as other Book Stores which are directly dealing in books in the mainstream market. As the Amazon came into the light it's huge inventory as well as book selling system turns offline from online and this specific provision of books created a very efficient system.

The system has successfully adopted the new environment and disrupted the business of other market competitors by a large margin.

P.S.- Please use separate threads to ask multiple questions at a time