Question

please explain the swot analysis and competitive analysis,( included communication objective, the behavioural objective advertising, direct marketing, interactive and internet marketing and sales promotion) for Canadian mental health association thunder bay. include with references.

Answer 1

Answer:

SWOT analysis of Canadian mental health association thunder bay:

Strengths:

1. Dedicated and knowledgeable staff

2. Broad range of programs and services

3. Client centred

4. High level of client satisfaction

5. Capable leadership

6. New office space in Peterborough

7. Positive working environment

8. Collaborative community player with strong partnerships

9. Good relations with funders

10. Accreditation and quality improvement focus

Weaknesses:

1. Challenges with large and diverse catchment area

2. Service gaps and disparities across communities

3. Resource constraints

4. Inflexible funding models

5. Community visibility

6. Competitive wages

7. Space and facilities issues

8. Kawartha Lakes location not accessible

Opportunities:

1. Expanded partnering/connections with other agencies

2. Outreach to rural areas

3. Workplace mental health

4. New funding and revenue streams

5. Providing back office services

6. Addressing needs of seniors and youth population

7. Concurrent disorders programming

8. Building on strengths from integration of two branches

Threats:

1. Economy and sustainability of funding Demand/resource shortfalls

2. Growth outpacing infrastructure, spreading too thin

3. Political uncertainties and potential for changes in government’s priorities

4. Change issues and challenges

5. Competition/duplication of services

6. Increased complexity of client needs

7. Potential for staff burnout

Competitive analysis:

Thunder Bay engages itself into various competitive strategies. The communication objective of Thunder Bay is to inform all of the affected individuals of the society about the services being provided by the service facility so that the patients could acquire the benefits of the services. Thunder Bay also engages itself in behavioural objective advertising where it promotes the services being provided to the previous patients and promotes their testimonies to the other people who are affected to the mental disorder in a small or major concern. Thunder Bay promotes its services over the social media websites so as to make the target people aware about its services. This creates a buzz marketing for the service facility which helps it in attracting patients to its facility thus increasing the revenues of the facility.