Question

APPLE COMPANY

Competitive Advantage – 2 strategies suggested for the future, based on the SWOT analysis

APA FORMAT PLEASE AND IN-TEXT CITATION

Answer 1

APPLE COMPANY
Competitive Advantage

Apple Corp. manufactures and markets a range of computers and shopper natural philosophy product, as well as smartphones, tablets and music players. Let us go through competitive advantage of Apple as follows.

Brand Strength
Apple was the world’s leading complete in 2017, prior to Google, Coca-Cola and IBM, consistent with annual rankings printed by complete practice firm Interbred. complete strength offers corporations like Apple nice visibility within the marketplace and helps build shopper loyalty. The company’s sturdy stigmatization, and therefore the interrelationships between its product, encourage customers UN agency purchase one Apple product to do another. product like the iPhone, iPad and mackintosh share a similar package and applications, and operate during a similar manner, creating Apple a natural selection once customers are considering another device.
Innovative product
Apple contains a long-established name for innovation and a commitment to developing new product. the corporate developed the graphical program, 1st employed in its own computers, and, a lot of recently, pioneered the iPod music player and introduced new levels of performance for smartphones. A key competitive advantage for the corporate is its ability to develop innovative product that share a similar software system, package and applications. This minimizes the danger, timescale and prices of development, sanctionative the corporate to introduce a stream of recent product and keep prior to competitors.
Strong Integrated supply Chain
Deals with leading music and amusement corporations give a colossal supply of media for all the company’s product. It conjointly contains a community of quite six million freelance package developers making applications for Apple product. this offers Apple management over the complete method of development, producing and promoting – a bonus that competitors notice troublesome to match.
Premium evaluation Strategy
The corporate aims to supply customers a high-quality product with distinctive options and uses high costs to bolster the perception of supplemental worth and maintain gain. The high-pricing strategy conjointly sets a benchmark for competitors, that should supply equivalent options to match Apple’s perceived worthwhile not losing cash.

Strategies urged for the long run

The internal and external factors mentioned within the SWOT analysis indicate that Apple opposition. possesses major strengths to effectively address structure weaknesses. the corporate may also use these strengths to take advantage of opportunities, like the growth of its distribution network. Moreover, the corporate will use its sturdy complete image and speedy innovation processes to with success develop and launch new product lines. However, Apple faces the many threats of aggressive competition and imitation, that ar major challenges touching players within the world marketplace for shopper natural philosophy, element and package, and on-line digital content distribution services.
Based on the strategic problems highlighted within the SWOT analysis of Apple opposition., a recommendation is to continue the aggressive and speedy innovation concerned in developing the company’s product. Another recommendation is to ascertain partnerships with a lot of distributors to enhance the market reach of the company’s distribution network.