In: Operations Management
Why is a newspaper categorized as one-way communication vehicle compared to a two-way process?
One way resembles a printed newspaper or a broadcast on radio or TV: they make it, you read it, hear it out, or watch it, and that's all there is to it. Of course, you can bring in, compose a letter/email or gripe via web-based networking media, yet it likely won't have any kind of effect.
Two way is only that, you state something, you get a reaction, you need to react to that consequently, at that point the other individual needs to, etc. Returning to newspapers, banter articles are the best instances; on TV political discussions, and via web-based networking media practically anything that works up a conversation.
The contrast between one-way communication and two-way communication is the distinction between a monolog and discourse and the distinction between no reaction by an audience or watcher and a reaction.
In the previous, one individual talks or a message or data is passed on just a single way as in the models referred to by different answers, for example, printed advertisements that pass on a message or data to the peruser. On occasions of one-way communication, there is no prompt reaction from the audience or the peruser.
In cases of two-way communication, there is a type of exchange. For instance, one individual talks while the different tunes in, at that point the audience turn into the speaker by reacting while the main speaker at that point turns into the audience. A discussion between at least two individuals whereby every individual assumes the job of both audience and speaker is two-way communication.
A few types of communication can start as one-way communication and in the long run, become two-way communication. Seemingly, In the example of advertisements, the advertisement which starts as a type of one-way communication becomes two-way communication when an audience or peruser reacts by purchasing the thing promoted. A bring-in radio program is an equivalent. It starts as one-way communication, at that point becomes two-way communication when an audience brings in to share data or potentially thoughts broadcasting in real-time.