Corporate Social Responsibility as a Motivating Force
Whatever their perspective, most people have a cause that they
are passionate about. Bitcoin or net
neutrality, sea levels or factory farming—social causes bind us to
a larger context or assume a higher
purpose for living better.
So what motivates employees to give their all, work creatively, and
be fully engaged? According to CB
Bhattacharya, the Pietro Ferrero Chair in Sustainability at ESMT
European School of Management and
Technology in Berlin, Germany, employment...