In: Economics
Generally, any company will do PESTEL analysis before launching operation in any other country:
PESTEL is political, Economic, Socio-cultural factors, Technological readiness and Legal factors in that country. Nowadays environmental impact assessment is also done by a few countries.
Political: A country's political stability along with political ideologies of incumbent govt and main opposition is considered. Example- Chinese and Indian investment in Maldives comes under scrutiny when India aligned and China aligned governments come in the power respectively.
Economic: a country may have prolonged economic recessions and a company may not get response it wanted from the market.
Socio-cultural : Domestic companies may campaign against foreign companies by instigating nationalist feelings and if people fall to them then a company may incur loss. ex. Increasing protectionism. Recent Huawei case in Canada and USA
Technological readiness- A country may not have techonlogical readiness- ex. Pakistan for advanced 4G and 5G mobile services.
Legal: single brand retailers like wall mart are not allowed in India yet.
Environmental impact: A host country may make it difficult for anew firm to enter by asking difficult criteria to meet.