Question

Describe how the business/brand might use each of the TBL framework elements to enhance their image through their promotional activities. (1000 words minimum)

Answer 1

TBL (Triple bottom line) framework is optimum point of social , environmental and economical sector, when we make the best and the optimum equilibrium among them we achieve sustainable development sector.

as of now come to know that TBL comprises of

1. ECONOMIC SECTOR- economic sector concern with the business nature and dealings where business decisions are undertaken. this is the core sector of the economy as per commercial point of view.business can get impacted here very positively as well as adversely. therefore this sector is very useful for the businessmen and business persons make various strategies to face and to get success against the immense level of competition.
2. ENVIRONMENT SECTOR- environmental sector is also a very important sector , no business can survive without caring for the nature. environment provides a business all natural resources therefore it becomes very important to take care the environment sector. when a business care for the environment sectors then it can avail various kinds of incentives and allowances from the government authorities. and if a firm / business neglect or deplete or misuse the natural resource then it may get penalized for this.
3. SOCIAL SECTOR - business can't survive in isolation therefore the society is there which is the ultimately a source to decide whether a business can survive in the economy or not . therefore a business must design its product in view of society income level , affordability and providing best quality goods at a possibly reasonable price.

furthermore we can ascertain various steps by which we can assure the goodwill/ image of the firm can be make better than earlier

Steps concerned with the economic sector-

1. sales promotion- the most important and primary obligation to enhance the goodwill and image in the market is to set up a brand value and identity in the market of the product therefore the sales promotion is very important tool to survive in the competitive environment.sales promotion provide a space for the product.
2. personal selling - personal selling or door to door selling is also a very eminent way to know the direct reaction of the consumer towards the product.the improvement and expectations of the consumers concerned with the product can be met after the proper evaluation and it creates a positive impact on the market.
3. gifts - while entering in the market providing free gifts to the consumer with purchase of some goods, gift voucher might be helpful to create a brand loyalty in the market.
4. exhibitions- exhibitions may be conducted to aware the people towards the introduction of a new products, their reviews can be recorded and tastes and preferences might be used to design the cost structure of the product.
5. competitions and games- various competitions and games and other activities can be organized and public can be invited which may create a brand royalty towards the business.
6. surveys - surveys can be conducted to know that at what price a person is ready to buy which quality of good? it would be helpful to face the competition in the economy.

steps concerned with the environment sector-

1. product should be creating less or no pollution- product should be creating no pollution and if not possible then it should be creating minimal pollution so that environment is not getting compromised. it creates a positive image toward the consumer indirectly in the market.
2. preferring green energy - it should be presenting green energy like solar energy and concerned energy as a meaning of production so that environment may remain safe and the Goal concerned with sustainable development goal can be achieved.
3. recycle packaging- a recyclable packaging may become a vital part of advertising as well as a blessing for the environmental sector because when a package is recycled then it may decline the level of wastage in the economy.

steps concerned with social sector-

1. providing quality good - when a business provide a determine and standard quality goods to consumer it impact the goodwill of the firm positively.
2. providing goods at reasonable price - providing the quality good at reasonable and lower cost make a huge positive impact on the image of the business furthermore it is helpful in gaining the market share in the tough competitive environment.
3. generating employment- when a firms develop it requires the manpower planning as a result it enhances the level of employment in the economy and thus it makes a positive impact in the economic development of the economy.
4. development work - while a business grow it makes various development work and most important in raises the standard of living of the persons.