Question

Describe how business intelligence is or could be used by the organisation to enhance their business. The organization is `Samsung Australia.

Answer 1

Business Intelligence could be used by the organisation to enhance their business as follows:

A)Improve Business Productivity:Samsung Australia can channel their vital resources and workforce to foster business productivity as they need not divert their resources to business intelligence gathering work. This work will be done by the Business Intelligence work team which will save time and cost which will help in improving busniess productivity.

B)Important Information Easily accessed:Business intelligence will provide crucial information to Samsung Australia, which will improve their ability to make quick decisions and generating a competitive advantage.

C)Good Return On Investment: Business Intelligence will provide a good return on investment as Samsung Australia can significantly reduce costs, enhance revenue, improve margin, drive cost avoidance and much more. Also, BI ensure qualitative ROI such as improvements in business and process efficiency, employee productivity, better strategic decision making, customer satisfaction and much more.

D)Informed Decision Making:Reporting based on accurate and timely information helps companies measure the performance of the proccesses of Samsung Australia.Business Intelligence will help Samsung Australia make informed decisions on strategic issues by providing crucial information on current and historical performance of the company along with future trends, expected demands, customer behavior etc.

E)Avoid Bottlenecks and Problems in Fragile Market:Business intelligence is critical to both executives and owners equally to Samsung Australia as it provides insights into the true health of an organization that are not readily available from a profit and loss statement.Business intelligence is not just about tracking KPIs (key performance indicators) once a month or quarter. BI includes forecasting to avoid bottlenecks and provide perfect timing for decision making such as purchasing or new hires.

F)Get a single and consolidated view of your customers:Business Intelligence will include customer data from your CRM system, email marketing, and website engagements tracked in your data management platform, customer interactions on user chat which can help in getting the review of customers.