Will the brand equity of Coca Cola be a competitive advantage versus a private label (such...

Will the brand equity of Coca Cola be a competitive advantage versus a private label (such as a large grocery store chain)?

Please answer.

Expert Solution

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Yes, Absolutely! A brand like Coca Cola should always be having a competitive advantage over any private label product as Coca-cola is a very old soft drink company which is having a great market share in different countries around the world. Coca-cola is an American company that started in 1892 and is Love by different peoples of different countries around the world. If there will be a competition between coca-cola and some private-label products then undoubtedly Coca-Cola will have an advantage over that product because people are having a taste of Coca-Cola for many years and it is Love by different people. Moreover, it provides great relief and satisfaction to the people in the summertime as after drinking Coca-Cola they feel relaxed and in summer people want nothing more than refreshing them from the drink on which they have trust and faith. Coca-Cola will always lead in any competition with any private label product as people are having trusting n in this company.

keosha answered 2 months ago

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