Describe how at least three of these activities have been incorporated into the strategies of the...

Describe how at least three of these activities have been incorporated into the strategies of the “Under Armour company”.

1. Discover Inflection Points 2. Gather Business Intellidence 3.Exploit Disruption 4.GenerateValue 5.Shift Perspective

Expert Solution

Discover Inflection Points: In 2017, according to Business Insider, Under Armour company CEO, Kevin Plank realized it was high time to discover Inflection points as revenue and earnings per share were against the analyst expectations. The earnings were much lower than the projections so they tried to maximize their strengths by staying on offense by investing smartly in innovation, deepening their Brand connection with consumers and amplifying their focus on operational excellence to position Under Armour as a stronger company.

Gather Business Intellidence: In 2017, according to Berthene, Under Armour company has incorporated big data analysis with more importance by collecting data through its app, shopper behavior, digital concierge services, and through Under Armour’s fitness recording app Record, personal training app Endomondo, weight-loss coaching app MyFitnessPal and exercise tracking app MapMyFitness. Under Armour is becoming a data-driven enterprise and has acquired a suite of companies worth over $700m to accomplish this target.

Shift Perspective: According to FactSet, 2017, Under Armour Management has integrated new perspectives like go-to-market strategy in their structure and process perspective. They are trying to have real-time course corrections to improve speed, efficiency, and profitability. System upgrades like integrated ERP business solution have provided faster point-of-sale, warehouse management, inventory control, merchandising and product allocation systems. The inclusion of GTM strategy which is consumer insights are driven by data analytics. The collaboration with 3D Retail Coalition to expedite the distribution to the market, for a better fit and cost saving is also a new business perspective.

keosha answered 1 year ago

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