Question

"Decision Making" Please respond to the following: Chapter two discusses Simon’s four decision making phases. Complete all of the following and justify your responses: Which phase do you think organizations are most likely to skip or not adequately address? Explain why. List three questions every organization should be asking during this phase. Explain why your questions are important. Respond to another student’s post. Compare and contrast the phase and three questions they selected. Which phase and questions are most critical. Cite evidence of your justification. Respond to comments on your own post and state if you agree or disagree with the commenter’s assessment. Back up your opinion with evidence.

Answer 1

There are four decision making phases as per Simon:

Intelligence : Identification of problem and data collection

Design : Generation of alternative choices to the problem

Choice : Selection of the best alternative

Control : Implementing the best alternative and monitor the results

Organizations generally skip the monitoring of results and taking corrective actions. They implement the desired choice and do not follow up for the same.

The organizations should generally ask certain questions :

Are we achieving the desired objectives?

Can we achieve better results by implementing the alternate choice?

Is it the correct alternate chosen by us?

Implementation and follow up is the most critical phase and should be implemented properly, otherwise it leads to disasters.

For instance, Cadbury's Dairy Milk has come up with new and innovative advertising strategy and implemented the same. But they didnt follow up for the same and the increase in sales achieved by the company after implementing the new advertisement. Thus the company went into loss and faced monetary and image loss in the eyes of the public.