in the book contagious the author indicates that throwing moneg at a product does not necessarily...

in the book contagious the author indicates that throwing moneg at a product does not necessarily mean we buy. consider a campaign about eat more vegtables failed. what principle fid it lack? do you agree?

Expert Solution

I partially agree with that.

I believe eat more vegetables campaign did not fail entirely, in other words it did increase intake of fruits and vegetables, although marginally.

Policy efforts to increase fruit and vegetable consumption across the developed world have resulted in modest gains and increased awareness (most notably among children), yet largely they’ve fallen short in impacting long-term consumption behavior.

One of the main reasons why the campaign did not have that huge impact was because there was no high degree collaboration between industry ( producers ), retail, government and quasi-government organizations such as the Heart / Cancer Foundations/ Societies, in rolling out and administering the campaign and intervention.

Moreover, in order for the campaign to succeed there has to be more subtle and proactive strategies needed to be introduced to facilitate a change that could be sustainable.

Rahul Sunny answered 1 year ago

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