in the book contagious the author indicates that throwing moneg at a product does not necessarily...

in the book contagious the author indicates that throwing moneg at a product does not necessarily mean we buy. consider a campaign about eat more vegtables failed. what principle fid it lack? do you agree?

Solutions

Expert Solution

I partially agree with that.

I believe eat more vegetables campaign did not fail entirely, in other words it did increase intake of fruits and vegetables, although marginally.

Policy efforts to increase fruit and vegetable consumption across the developed world have resulted in modest gains and increased awareness (most notably among children), yet largely they’ve fallen short in impacting long-term consumption behavior.

One of the main reasons why the campaign did not have that huge impact was because there was no high degree collaboration between industry ( producers ), retail, government and quasi-government organizations such as the Heart / Cancer Foundations/ Societies, in rolling out and administering the campaign and intervention.

Moreover, in order for the campaign to succeed there has to be more subtle and proactive strategies needed to be introduced to facilitate a change that could be sustainable.

Rahul Sunny answered 7 months ago

Next > < Previous

Related Solutions

Joseph Carson of Thycotic, the author of the book "Cybersecurity for Dummies" wrote a free version...

Joseph Carson of Thycotic, the author of the book "Cybersecurity for Dummies" wrote a free version of his text as a guide for the general public. The AICPA obviously had a specific target market for an article it published: "Top 20" article: Top 20 Cybersecurity Checklist for accountants. Compare what you learned in Carson's text to the AICPA's "Top 20" Cybersecurity Checklist. Discuss similarities and differences between these two. Also consider approaches offered in 2018 SANS Security Awareness Report available...

Book Publishing You are the owner of a publishing firm and you have a new author...

Book Publishing You are the owner of a publishing firm and you have a new author that you plan to publish. It is an action/espionage novel. You believe that the author has a good book, but it is her first book and you don’t really know what the sales numbers will look like. As such, you want to do a break even analysis to find out how many books you have to sell in order to get back your initial...

Gansac Publishing Company signed a contract with an author to publish her book. The signing took...

Gansac Publishing Company signed a contract with an author to publish her book. The signing took place on January 1, 2016, and a payment of $20,000 was made to obtain a copyright. Gansac expects to sell 200,000 books evenly between 2016 and 2020 at a price of $10 per book. Required: 1. Prepare journal entries to record the events related to the copyright and sales of the book during 2016 and 2017, assuming that sales were as projected. 2. Next...

What does the author mean by Dubois' Double Consciousness?  

The standard cost card for a product indicates that one unit of the product requires 8...

The standard cost card for a product indicates that one unit of the product requires 8 kilograms of a raw material at $0.80 per kilogram. The production of the product in April was 870 units, but production had been budgeted for 850 units. During April, 7,150 kilograms of the raw material were purchased for $5,577. All the kilograms of the raw material purchased were used in production. What was the materials quantity variance? $152 F $152 U $280 F $280...

Does the value of a firm necessarily increase if the earnings growth of the firm increases?

If a Company is generating EPS or revenue growth, does that necessarily imply there is positive...

If a Company is generating EPS or revenue growth, does that necessarily imply there is positive economic profit created by the firm's management? Explain and give at least one specific factor for each variable that supports your answer.

Explain why the absence of bacteria in the food does not necessarily mean the food is...

Explain why the absence of bacteria in the food does not necessarily mean the food is safe to eat.

(a) If a business has a negative bank balance does it necessarily mean that the business...

(a) If a business has a negative bank balance does it necessarily mean that the business is unprofitable and will become insolvent? Explain. ( (b) Which is better for a normal business: Allowing payment terms of 60 days after invoice for your debtors or giving a 5% discount for payment within 7 days after invoice? Explain why? (c) Explain using a simple example with figures, how the granting of sales discounts can affect the profitability of a business. (d) What...

When a company is about to launch a new product, it must necessarily add inventory of...

When a company is about to launch a new product, it must necessarily add inventory of the product before the launch in stores. This would _________ free cash flow in the period the inventory was created. A. decrease B. have no effect on C. increase D. first decrease, then increas A “firm commitment” in a public offering of securities would be made by which kind of bank? A. A commercial bank B. An investment bank C. Both a. and b....

Subjects