Question

Q73

Briefly discuss A framework for quality assurance of electronic commerce websites. [4 Marks]

Answer 1

A 7C Framework comprising of Context, Commerce, Content, Connection, Community, Customization and Communication aids in assurance of the quality of e-commerce websites.

• Context – The context lays emphasis on the aesthetic and functional visuals of the e-commerce website. It incorporates fascinating illustrations, color combinations, design features, navigation and ease of use.

• Content – This aspect defines the text, video, audio and illustrations on the website to express the message of the company.
• Community – This defines the dialogue that happens among users through reviews, discussion forums, or chat.
• Customization – This aspect refers to the level to which the website could be tailored to be made more specific to each customer through customer specific recommendations, or product reviews, or past order purchased.
• Communication – This refer to the communication between the e-commerce website and its customers through e-mails about new product/service launches, notifications about promotional offers, customer complaints or requests, etc.
• Connection – This refers to the links or interconnectivity of the website with other external websites.
• Commerce – This encompasses facets of online purchases such as cart, ease of check out, payment gateway security and options, etc.