Question

Re-importation of drugs from Canada has been brought up frequently in the media. What marketing efforts are pharmaceutical companies employing to deal with this situation?

Answer 1

answer-

Drug re importation is perceived as a costs-cutting strategy by Americans. Nonetheless, issues such as drug safety and efficacy prevent legalization of the practice.residential candidates Hillary Clinton and Bernie Sanders have both proposed importing cheaper drugs from Canada as part of their solutions to lower drug costs for Americans. The proposal isn’t new: other politicians, including former Republican presidential candidate John McCain, have also endorsed it.

Why import from Canada? The general argument is that prices are cheaper (estimated to be 35% to 55% lower), safety regulations are in place to ensure drugs aren’t tainted or fake, and transportation is easy since it’s located close by.

Currently, importing pharmaceutical drugs from other countries is illegal. However, in certain instances, such as limiting personal imports to less than a 90-day supply, the FDA acknowledges it will look the other way.

the reason why pharmaceutical prices are relatively high in the U.S. is that drug companies employ a common strategy called differential pricing. This strategy targets specific segments with different prices. So instead of having the same price for everyone, the goal is to tailor the “right” price to various segments.

so, US pharmaceutical companies making marketing efforts so that they can provide drugs at cheap prices so that outside companies would not reduce thier business.

• Pharmaceutical companies will quickly and easily amend strategies to close the discount loophole.these discounts would increase the demand of thier drugs.
• use of tools as their marketing strategy; Product Samples Scientific data (Product Literature) Product related Give-away CME’s or RTD’s
• developement of awareness of not using drugs outside of the country which can endanger the health of the person on social media.
• clinical trials are worked out. Once the pilot batch is manufactured then it starts with the commercialization of product, after commercialization product goes to distribution house and then it reaches the retailers. After patient’s diagnosis by doctor, patient purchases that product from retailer. Prescription chain This process starts by knowledge given to doctors by Pharmaceutical company`s medical Reps. They give the material in various ways such as; through in-clinical promotional activities and out-clinical promotional efforts. Then the doctor if is satisfied, prescribes the medicine to patient and patient purchase that product. Both product chain and prescription chain are linked to the core-marketing objective.

so, these pharmaceutical companies are using all marketing strategies from new product developement to pricing & sampling of the drugs in the market.

*hope above answer would help you.good luck & rate